Learn how to use RealEye.io - distributed webcam eye-tracking platform.

Adam Cellary
Written by Adam Cellary

What is RealEye?

Have you ever wondered how useful it would be to see your items through the eyes of your customers?


RealEye brings you closer to your customers by literally showing you what people are focusing on while looking at your projects.

To achieve this we’re using webcams as input for eye-tracking data.

While your potential customers (testers) are looking at your stimuli (website project, billboard, advertisement or other) our system is looking in their eyes and detects which parts of the image they noticed, which one brought more attention and which parts were completely ignored.

Accessing these subconscious data (behavioral data) allows making smart decisions - based on numbers - not guesswork.

There are several main use cases for RealEye:

  • CRO/UX for websites
  • Online display ads.
  • Outdoor billboards
  • Storefront & in-store

The bottom line for all use-cases is the ability to see what brings people attention and whats "Eye-Catchy" in a numeric way. This is exactly why RealEye was born and this is how it can help you make better decisions - based on numbers, not on "what looks better"

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